Phoenix International Media Center locates in the southwest corner of
Chaoyang Park; the site area is 1.8 hectares. The total floor area of
the building is 65,000m2 with a height of 55m. Apart from the media
office, the broadcasting studios and the production offices, the
building provides abundant of open spaces for the public to get
interactive experiences, which expresses the unique operation concept of
Phoenix Media. The logic of the design concept is to create an
ecological environment shell embraces the Individual functional spaces
as a building-in-building concept. The two independent office towers
under the shell generate many shared public spaces. In the east and west
parts of the shared spaces, there are continuous steps, landscape
platforms, sky ramps and crossing escalators which fill the building of
energetic and dynamic spaces. Furthermore, the building’s sculptural
shape originates from the “Mobius Strip”. The sculptural shape provides
the building a harmony relationship with the irregular direction of the
existing streets, the sitting corner of the site, and the Chaoyang Park.
The
continuous integrity and the smooth surface of the building express the
topological corporate culture of the Phoenix Media. The elevation
difference between the southern and northern internal spaces are able to
provide quality of sunlight, ventilation and landscape view to the
office towers, meanwhile avoiding glare and noises for the broadcasting
room. In addition, the elevation difference also avoids blocking the
sunshine to the residential building at the northern direction.
In addition, energy-saving and low-carbon concepts are also applied in
the building design. Instead of setting drain pipe on the smooth
surface, the rainwater will be collected by dropping naturally along the
structural ribs into the collection tank which locates at the bottom of
the building. After being filtered, the rain water will be recycled to
water the artistic waterscape and irrigation for landscape. Other than
the aesthetic value of the architectural shape, during Beijing’s windy
winter time, the smooth surface and round shape also mitigate the severe
street wind effects from high-rise buildings. Meanwhile, the shell also
provides a climate buffer space for the functional spaces as an “Green
Coat”.
The double layer exterior of the building can improve the comfort in the
functional areas, and reduce the consumption of energy. Digital
technology is applied to tailor the physical space of the exterior shell
and the inside volume precisely in order to ensure the exact matches
between seams. The cone-shaped shared space, which is 30 meters high,
generates the chimney effect, which provides natural air ventilation to
save energy during transitional seasons.
Source: Archdaily
No comments:
Post a Comment